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teaching

cases

Full-Funnel Advertising on TikTok [Case]
Jeremy Yang, Ayelet Israeli, and Alexis Lefort

The Future of E-Commerce:
Lessons from the Livestream Wars in China [Case]
Ayelet Israeli, Jeremy Yang, and Billy Chan

Hometown Foods: Changing Price Amid Inflation [Case]
Julian De Freitas, Jeremy Yang, and Das Narayandas

- HBS Required Curriculum Case Award (2024/5)
- The Case Center Outstanding Case Writer Award (2024/2)

courses

I teach Marketing in the MBA required curriculum at HBS.

I was a guest lecturer for:

2023: Marketing Analytics (Master of Business Analytics), Boston University; Future of Commerce & Leadership Program, Harvard; Maker Space (PhD), MIT
2022: Marketing Analytics (Master of Business Analytics), Boston University
2021: Marketing Innovation (MBA), MIT
2020: Analytics Lab (Master of Business Analytics), MIT; Marketing Innovation (MBA), MIT

I also worked as a TA at MIT for:

2019: Experimental Design and Analysis (PhD), Analytics Lab (Master of Business Analytics), Data, Model and Decision (MBA)
2018: Data, Model and Decision (MBA), Marketing Strategy (MBA), Singularity (MBA), Macroeconomic Policy (MBA), Technological Innovation and Entrepreneurship (MBA)
2017: Digital Marketing (MBA)

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