Jeremy Z Yang

I'm an Assistant Professor of
Business Administration
in the Marketing Unit
at Harvard Business School

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home. cv. research. teaching. thoughts. personal. failed projects.

I’m a convex combination of an economist and data scientist.

I develop data products to improve advertising, targeting, and pricing decisions. These algorithms are typically guided by basic economic or behavioral principles and implemented with techniques in machine learning and causal inference. I’m also broadly interested in the creator economy and web3.

Prior to joining Harvard, I received my PhD in management from the Massachusetts Institute of Technology. I’m also affiliated with the Harvard Digital, Data, and Design (D^3) Institute, the Data Science Initiative, the Institute for Quantitative Social Science, and the MIT Initiative on the Digital Economy.