Jeremy Z Yang

Assistant Professor of
Business Administration
in the Marketing Unit
at Harvard Business School


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I’m a convex combination of an economist and data scientist.

I develop data products for advertising, targeting, and pricing decisions in my research. These algorithms are typically guided by basic economic or behavioral principles and implemented with techniques in machine learning and causal inference. I’m also broadly interested in the creator economy.

I received my PhD in management science from the Massachusetts Institute of Technology. I’m also affiliated with the Harvard Digital, Data, and Design (D^3) Institute, the Data Science Initiative, the Institute for Quantitative Social Science, the MIT Initiative on the Digital Economy, and the American Statistical Association. Here is my Linktree.